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Title: Pfizer and the Challenges of the Global Pharmaceutical Industry

Pfizer and the Challenges of the Global Pharmaceutical Industry

Textbook, 2014, 30 Pages

Business economics - Offline Marketing and Online Marketing

This Case Study defines the global pharmaceutical industry and its „boundaries“, analyses the profitability/attractiveness of the global pharmaceutical industry by using M.E.Porters’ Five-Forces-Model and answers the questions what overall industry trends can be identified and how the profitability/attractiveness of the industry will change in the future. Furthermore it explains and evaluates Pfizer’s new strategy and examines what Pfizer did in the recent years to maintain their profitability.

Details

Title
Pfizer and the Challenges of the Global Pharmaceutical Industry
Course
Marketing
Author
Year
2014
Pages
30
Catalog Number
V314944
ISBN (PDF)
9783960675068
ISBN (Book)
9783960670063
File size
2818 KB
Language
English
Tags
Pfizer Pharmaceutical industry Pharmacy Global economy Personalized medication Self-Care Marketing strategy
Quote paper
, 2014, Pfizer and the Challenges of the Global Pharmaceutical Industry, Hamburg, Bedey Media GmbH, https://www.anchor-publishing.com/document/314944

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Author
Author: Master of Business Administration Axel Jörn
Created on
3/8/2015

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