39 results

A New Paradigm in Marketing – The Service Dominant Logic: Academia’s Reactions to the Theory of Vargo and Lusch

German Business Social Network XING: Shortcut for doing business with Germans (published in Mandarin)

Cause-related Marketing: The Influence of the fit among partners, brands and cause

Product packaging as tool to demand a price premium: Does packaging enhance consumers‘ value perception to justify a price premium

The Effect of Solution Transition on Steering the Sales Force: For New Marketing and Sales Metrics

Communication in the U.K. Budget Airline Industry: How PR affects corporate success

Customer Experiences affect Customer Loyalty: An Empirical Investigation of the Starbucks Experience using Structural Equation Modeling

Loyalty cards in the apparel industry in Germany and Spain: Is the implementation of a global marketing approach reasonable when operating both in a Southern and a Northern European country?

Brand Management and Marketing of Luxury Goods

Cause Related Marketing: A substitute for direct donations?

How collages reveal your deepest thoughts: A guide to consumers' minds

An Investigation into Authentication Security of GSM algorithm for Mobile Banking

Brand Identity Factors: Developing a Successful Islamic Brand

Service Quality Measurement: Issues and Perspectives