39 results

B2B sales of German Small and Medium-sized Enterprises. Challenges in cross-border sales within the context of German-French business relationships

Effects of Perceived Service Quality on Customer Loyalty and Repurchase Intentions. The Mediating Role of Customer Satisfaction

Trends in Retail Marketing in India

Trust in the Sharing Economy. Can trust make or break a sharing enterprise?

Differenze generazionali nella motivazione al lavoro

Production Economics and Marketing Performance of Coffee in Parbat, Nepal

The creation of RB Leipzig. Authentic identity or self-deception?

Willingness to Accept for Instagram Accounts. First Empirical Evidence

Effective Sustainability Communication for Music Festivals and other Mega-Events
Find out how to Green the Crowd

Why Should Companies Invest in Social Media Marketing?
Parameters and Means for Performance Measurement

Determining Consumer Behaviour in the Catering Industry
A Case Study Of Starbucks UK

City Branding
How to Position a City as a Brand

Dynamic capabilities at IBM

Pfizer and the Challenges of the Global Pharmaceutical Industry

Jollibee Foods Corporation
International Expansion

Marketing of Health Services

Fundamentals of Research. A Dissective View

Different Phases of the Innovation Process
An Overview of Challenges and Customer Integration

Online brand communities: Value creating capabilities of brand communities on Facebook

LinkedIn – The World’s Largest Professional Social Network – The Only Road to Success (published in Mandarin)

Co-Branding: Fit Factors between Partner Brands

Strategic Marketing Approaches within Airline Management: How the Passenger Market causes the Business Concepts of Full Service Network Carriers, Low Cost Carriers, Regional Carriers and Leisure Carriers to overlap

A New Paradigm in Marketing – The Service Dominant Logic: Academia’s Reactions to the Theory of Vargo and Lusch

The future of Inflight Entertainment in Europe, according to passenger expectations: Why Airlines should embrace Consumer Technology

A Study on the Integrated Approach of Shareholder Value Analysis